Custom Events allow you to track specific actions that matter most to your business — beyond standard website behavior like page views or clicks. These can be anything from a product purchase to a form submission or a feature interaction.
When a custom event is triggered, Vexo automatically contextualizes it with relevant data, such as the visitor’s device, browser, session, and version. This gives you a complete understanding of not only what happened, but under which conditions it occurred.
For example, if you track a purchase-completed event, Vexo might reveal that 60% of those events come from Chrome users and that your latest site version increased conversions by 10%. This context helps you make informed product and marketing decisions.
In your dashboard, custom events display two types of counts:
To add a custom event on your website, use the following snippet:
global?.vexo?.customEvent('purchased-completed', { amount: 24.99 });
You can attach any additional parameters that are relevant to your product or business.
Custom events in Vexo are fully connected to your users and session replays. When viewing any event, you can see which users triggered it, identify your power users, and jump directly to the session replay to watch exactly what happened. Filter by user, toggle "With Recording" to find events with replays attached, and go from event to insight in just a few clicks.